Product strategy · UX and interface design

Complex products. Clear experiences.

Product strategy, UX and interface design for SaaS, B2B and enterprise software. Complex workflows turned into intuitive tools that help people get things done.

Discuss your project Explore our work

For SaaS, B2B and enterprise teams who need clarity, usability and momentum

  • Atlassian
  • nab
  • Federal Circuit and Family Court of Australia
  • Queensland Government
  • got2go
  • birdy
  • Digitising machine controls – CorematicAutomotiveInterface design
  • Turning reporting into actionable insights – AtlassianEnterpriseAnalyticsAI
  • WorkCover Queensland claims portal screens
    One design language across every portal – WorkCover QueenslandGovernmentClaimsDesign system
  • got2go stay search with listings by region beside a map of Florida, on a laptop balanced on a rock
    Finding the perfect stay on the map – got2goTravelMarketplaceBooking
  • Logiqc dashboard on a desktop with the mobile app beside it
    Simplifying risk management for healthcare – LogiqcSaaSRisk managementHealthcare
  • Court application form on a desktop screen in a home office
    Making legal processes accessible – Federal Circuit & Family CourtGovernmentLegalAccessibility
  • Clubworx gym management screens laid out in perspective
    Bringing gym management into one platform – ClubworxSaaSFitnessProduct design
  • good.ai crypto trading assistant with a portfolio chart, on a laptop resting on purple sand
    Trading crypto with an AI assistant – good.aiFintechWeb3AI
  • Deployable no-code app builder with a phone preview
    Building apps without writing code – DeployableNo-codeApp builderStartup
  • Integrating AI into team collaboration – BirdySaaSAIStartup
  • Make complex feel simple
  • Turn ideas into products
  • Make every interaction count
  • Help users find their flow
  • Build trust through design
  • Bring clarity to your product
  • Move from concept to code
  • Launch with confidence

Independent product design studio

Great digital products make complex tasks feel straightforward. Clear interfaces, intuitive interactions and a consistent experience help people get things done with confidence.

Studio Ariel helps teams shape new products and improve existing software through UX/UI, design systems and hands-on development. From early ideas to working interfaces, every detail connects what the business needs with what people need to do.

Capabilities

01

Product strategy & discovery

Clarify the problem, understand the people using the product and define what matters most. Research, workshops and focused exploration establish a clear direction before detailed design begins.

Product strategyUser researchWorkshopsProduct audits

03

UI & interaction design

Translate product direction into polished interfaces with clear hierarchy, consistent behaviour and considered detail. Cover the everyday journeys and the edge cases that make a product feel complete.

Interface designInteractive prototypesResponsive layoutsInteraction states

02

UX & complex workflows

Make demanding tasks easier to navigate. Information architecture, user flows and interaction design bring structure to complex processes, permissions and data-heavy experiences.

Information architectureUser journeysWorkflow designWireframes

150+

Projects delivered across emerging startups, established businesses and enterprise environments.

04

Design systems

Create reusable foundations that support consistent design and efficient development. Components, tokens and documentation are built around the needs of the product and the team maintaining it.

05

Validation & design QA

Test key assumptions and refine the experience through user feedback. Review implemented screens, interactions and edge cases with your development team to help the finished product meet the intended design.

Usability testingDesign iterationAccessibility reviewsDesign QA

Client rating

5/5

“Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life.”
Andrew Pitts, Founder & CEO, Polinode

Industry awards

12+

Recognised and celebrated for thoughtful design and immersive storytelling.

06

AI-assisted development & prototyping

Bring design directly into the product. AI-assisted development enables interfaces to be built and refined in your existing codebase, working alongside your developers and within established components and conventions. From new screens to interaction improvements, changes are ready for your team to review and integrate.

Ariel Beninca, founder of Studio Ariel

An independent studio, not an agency.

Senior product design and development, working directly with your team. No overhead, handoffs or hierarchy.

Have a product challenge? Let’s talk.

Book a call

What collaborators say.

“She came into a project and really took control of areas that were complex for our UX and UI requirements. Highly recommend her for any project.”
Sam HusseyFounder, Deployable · client
“Ariel is one of the most meticulous designers in her space… she iterates through design [closely] with developers, to ensure that the designs are not purely aspirational, but also achievable.”
Marais RossouwAI Safety @ GitHub · worked on the same team
“She is a very talented designer, very open to listening to others’ perspective but equally able to defend her position based on her experience and expertise.”
Amber DeanLead UX Researcher · worked on the same team

The right support for your next stage.

Book a call

01

A focused project

A defined scope for a new feature, an MVP or a product redesign, with clear deliverables and milestones.

02

Embedded design support

Senior design expertise working alongside an existing product and engineering team.

03

Ongoing design partnership

Consistent support as the product evolves, from new opportunities to everyday improvements.

A clear path through complexity.

  1. 01

    Understand

    Explore the business goals, user needs, constraints and existing experience.

  2. 02

    Define

    Map the journeys, agree the priorities and establish the design direction.

  3. 03

    Design & validate

    Develop the interfaces, test key interactions and refine the details.

  4. 04

    Deliver & support

    Prepare the design for development and collaborate through implementation.