Website strategy · Design and development

Websites that work hard. And feel effortless.

Interactive websites and landing pages, from structure and content to considered motion and a fast, production-ready build.

Discuss your project Explore our work

For businesses that need a website that works as hard as they do

  • Atlassian
  • nab
  • Federal Circuit and Family Court of Australia
  • Queensland Government
  • got2go
  • birdy
  • Birdy marketing website shown at an angle, with its meeting video grid and AI agenda features
    Launching an AI meeting assistant – BirdySaaSAILanding page
  • Making network analysis approachable – Polinode (opens in a new tab)SaaSWebflowWebsite
  • got2go homepage with a forest A-frame cabin, a search bar and stay categories
    Making the next getaway easy to book – got2goTravelWebsiteBooking
  • Luxebid homepage with artworks up for auction
    Bringing art auctions online – LuxebidArt auctionsWebsite
  • Rephonic homepage for booking podcast interviews, with a podcast search table and show stats
    Making podcast data searchable – RephonicSaaSPodcastsWebsite
  • me&u landing page with a phone showing a restaurant menu
    Ordering at the table, made simple – me&uHospitalityLanding page
  • Greenvest homepage over a green community development
    Selling property before it’s built – GreenvestPropertyWebsite
  • Hills Advocacy homepage over a leafy residential development
    Advocating for better neighbourhoods – Hills AdvocacyPropertyWebsite
  • Agency website on two displays above a wave pattern
    Storytelling through motion – Anchor Digital (opens in a new tab)AgencyMotion
  • home. rental website pages laid out at an angle
    Finding a rental that feels like home – home.Property rentalsWebsite
  • Good Markets website shown on a curved display
    Building a marketplace for good – Good MarketsMarketplaceDesign & development
  • got2go stays homepage with an A-frame cabin
    Inspiring the next getaway – got2goTravelWebsite
  • Three full-length agency website page designs
    Every page considered – Agency websiteAgencyFull page designs
  • Make a strong first impression
  • Turn visitors into customers
  • Tell your story with motion
  • Load fast, rank well
  • Make every page work hard
  • Launch with confidence
  • Keep it easy to update
  • Stand out in a crowded market

An independent studio for website design and development.

A great website does more than look good. Clear structure, compelling content and considered motion help people understand what you offer, and a fast, well-built site makes it easy for them to take the next step.

Studio Ariel designs and builds websites that do the heavy lifting: clear structure, persuasive content, considered motion and fast, production-ready builds in Webflow or custom code. From the first sitemap to launch day, every page is designed to move people to the next step.

Capabilities

01

Content & messaging

Work alongside your team to shape clear, persuasive messaging and a content plan that supports each page’s goal.

MessagingContent structureCalls to actionCopy support

02

Visual & interface design

Distinctive, on-brand design with clear hierarchy, considered typography and layouts that adapt beautifully to every screen.

UI designResponsive designArt directionDesign systems

03

Strategy & site structure

Define the audience, goals and the journey through the site. Sitemaps and page structures make sure every page has a clear purpose.

Website strategySitemapsUser journeysWireframes

150+

Projects delivered across emerging startups, established businesses and enterprise environments.

04

Motion & interaction

Purposeful animation and interactive moments that guide attention and make the experience memorable without slowing it down.

05

Launch, SEO & performance

Launch with confidence: performance, accessibility and search foundations in place, plus support as the site grows.

SEO foundationsPerformanceAccessibilityLaunch support

Client rating

5/5

“She came into a project and really took control of areas that were complex for our UX and UI requirements. Highly recommend her for any project.”
Sam Hussey, Founder, Deployable

Industry awards

12+

Recognised and celebrated for thoughtful design and immersive storytelling.

06

Webflow & custom development

Production-ready builds in Webflow or custom code, with AI-assisted development for fast, accurate implementation.

Ariel Beninca, founder of Studio Ariel

An independent studio, not an agency.

Senior product design and development, working directly with your team. No overhead, handoffs or hierarchy.

Have a website in mind? Let’s talk.

Book a call

What collaborators say.

“Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life… She was also able to efficiently convert the design into a Webflow site.”
Andrew PittsFounder & CEO, Polinode · client
“Ariel has an eye for beautiful, sophisticated design and is great at collaborating across teams to achieve the best result for brand, user experience, and functionality.”
Hayley J. A. BaxterUX writer · worked across teams
“Ariel’s dedication, passion and love for design will inspire everyone who sees her work.”
Martine Øverland SagheimGraphic designer · worked on the same team

The right support for your next stage.

Book a call

01

A focused project

A defined scope for a new feature, an MVP or a product redesign, with clear deliverables and milestones.

02

Embedded design support

Senior design expertise working alongside an existing product and engineering team.

03

Ongoing design partnership

Consistent support as the product evolves, from new opportunities to everyday improvements.

From first sketch to launch.

  1. 01

    Understand

    Explore your goals, audience and what the site needs to achieve.

  2. 02

    Structure

    Plan the sitemap, page structure and messaging before visual design.

  3. 03

    Design & build

    Design the pages, add motion and build in Webflow or custom code.

  4. 04

    Launch & grow

    Launch with SEO and performance in place, then refine as it grows.