01
Brand strategy & positioning
Clarify what makes you different, who you are for and how you want to be perceived, as a foundation for every design decision.
Brand strategy · Identity and digital design
Brands with presence. Online and beyond.
Brand identity and digital design for ambitious businesses, from logo and visual language to the digital touchpoints that bring it to life.
For ambitious businesses ready to look the part
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A brand built on clarity – Logiqc -
Growing a property brand – Greenvest -
An art auction brand in print – Luxebid -
A mark made for travel – go2 -
Giving podcast data a voice – Rephonic
- Make a lasting impression
- Stand out in a crowded market
- Look the part from day one
- Be recognised everywhere
- Tell a consistent story
- Earn trust at first glance
- Launch with pride
- Grow into your brand
An independent studio for brand and digital design.
A strong brand helps people understand who you are and why you matter. A clear strategy, distinctive identity and consistent digital presence build recognition and trust at every touchpoint.
Studio Ariel helps businesses find their voice and show it consistently, from strategy and identity to the digital touchpoints that bring a brand to life. Every decision is grounded in who you are, who you serve and where you want to grow.
Capabilities
02
Logo & identity design
A distinctive logo and identity system that works across every size, surface and medium.
03
Rollout & support
Support for applying the brand across websites, products and print, with design help as you grow.
150+
Projects delivered across emerging startups, established businesses and enterprise environments.
04
Visual language & art direction
Colour, typography, imagery and graphic elements that come together as a recognisable visual language.
05
Brand guidelines & toolkits
Practical guidelines and ready-to-use assets that help your team apply the brand consistently.
Client rating
5/5
“She came into a project and really took control of areas that were complex for our UX and UI requirements. Highly recommend her for any project.”Sam Hussey, Founder, Deployable
Industry awards
12+
Recognised and celebrated for thoughtful design and immersive storytelling.
06
Digital & marketing design
Bring the brand to life online, from social and campaign assets to presentations and digital ads.
An independent studio, not an agency.
Senior product design and development, working directly with your team. No overhead, handoffs or hierarchy.
Have a brand in mind? Let’s talk.
Book a callWhat collaborators say.
“Ariel has an eye for beautiful, sophisticated design and is great at collaborating across teams to achieve the best result for brand, user experience, and functionality.”
“Her design skills are truly impressive, with a keen eye for detail and creativity that brought the vision to life… She was also able to efficiently convert the design into a Webflow site.”
Andrew PittsFounder & CEO, Polinode · client“She is a very talented designer, very open to listening to others’ perspective but equally able to defend her position based on her experience and expertise.”
Amber DeanLead UX Researcher · worked on the same teamBrand packages.
Three starting points, each scoped to where your business or product is now. Every project starts with a conversation, so the final scope fits what you need.
01
Brand foundations
A$6,900
A focused visual identity for a new business or product.
Best for early-stage businesses that need a professional identity fast.
About 2 to 3 weeks
- Discovery session and visual direction
- Two initial logo directions, refined into one
- Primary logo, secondary logo and compact mark
- Colour palette and typography
- Concise brand guidelines
- Final logo files for digital and print
- Two consolidated revision rounds
02
Most popularProduct brand
A$11,500
A complete visual identity designed to work across your product and its marketing.
Best for products and businesses that need to stand out and be consistent from day one.
About 4 to 5 weeks
Everything in Brand foundations, plus:
- Audience and competitor exploration
- One-page positioning and tone-of-voice summary
- Brand architecture guidance for products within an existing business
- Supporting graphic elements
- Photography or illustration direction
- Three application mockups showing the identity in context
- Expanded guidelines for consistent use
03
Brand & launch
A$18,500
The identity, website and assets you need to introduce your brand with confidence.
Best for launches that need everything ready at once.
About 6 weeks
Everything in Product brand, plus:
- One-page responsive website, designed and built from your identity
- Animated logo for web and social
- Presentation template with up to 10 slide layouts (Keynote, PowerPoint or Google Slides)
- Five reusable social media templates (Canva or Figma)
- Launch graphic adapted to three agreed formats
- Brand handover session
Add-ons
- Extra revision roundA$650
- Animated logo Brand & launch includes oneA$1,300
- One-page website Brand & launch includes oneA$3,200
- Figma colour and type variables with a UI starter kitA$1,900
Early-stage startup or small business? Ask about our startup discount when we talk.
50% deposit to begin, 50% before final files are released. Rights transfer on final payment.
Not included: stock imagery, font licences, trademark searches, printing and development beyond the one-page website.
From strategy to presence.
01
Discover
Explore your business, audience, competitors and ambitions.
02
Define
Agree positioning, personality and the creative direction.
03
Design
Develop the identity, visual language and key applications.
04
Deliver
Hand over guidelines, assets and support the rollout.