All work

Baskin-Robbins

An ice cream icon, reimagined.

Client
Baskin-Robbins Australia
Year
2017–2018
Scope
Creative direction
Brand refresh
Packaging
Campaigns
Web
Challenge
Refresh an iconic ice cream brand and give Australians a new reason to visit.
Credit
Led by Ariel as Lead Creative at Type + Pixel

What it is

A brand refresh for Baskin-Robbins Australia. The Creature Creations campaign introduced characters like the unicorn and the yeti, with new type, patterns and colour carried through packaging, posters, the rewards app and the website.

Highlights 4

  • Creature Creations campaignSilver, Brisbane ADA 2019
  • Brand refresh: type, patterns and colourIdentity
  • Character cups and packaging conceptsPackaging
  • Posters, rewards app and websiteCampaigns
Baskin-Robbins posters on a street wall
Unicorn and yeti character cup concepts
Baskin-Robbins website with the Wonderluxe waffle cone
Ultimate Waffle Cones poster
Ultimate Shakes poster
Unicorn cup by Sydney Harbour
Creature Creations cups
Friends sharing Creature Creations cups
Ice cream cone concepts
Baskin-Robbins rewards app
Me Want Cookies campaign
Baskin-Robbins logo refresh
Baskin-Robbins brand elements

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